Articles

The Embassy of Sri Lanka in Brussels together with Siddhalepa Ayurveda Resorts & Spas organized an event titled “A Journey of Healing and Rejuvenation”, to promote Sri Lanka’s wellness tourism sector and Ayurveda. The event held in Brussels on 29 October 2024 was attended by over 25 leading professionals from the wellness tourism sector including outbound tour operators, travel agents, travel writers, journalists, and enthusiasts attended the event. Ambassador of Sri Lanka to Belgium, Chandana Weerasena provided an overview of Sri Lanka’s rich Ayurvedic heritage, which has been a cornerstone of the island’s health and wellness culture for centuries. He encouraged participants to explore Sri Lanka’s unique offerings in the wellness tourism sector and to promote its vibrant tourism sector among Belgian and European travellers. An interactive presentation was conducted by Senior Marketing Manager - Leisure of Siddhalepa Ayurveda Resorts & Spas in Sri Lanka, Ushan Edirisinghe, highlighting the history and significance of “Hela Wedakama” and “Ayurveda” in the Sri Lankan culture. He shared insights into the generational knowledge and specialized treatments offered at Siddhalepa resorts & spas, including comprehensive wellness programmes and treatments for various ailments. Moreover, the healing journey of a foreign cancer patient who recovered through Ayurveda treatment at Siddhalepa Resorts in Sri Lanka, was also shared as a video story. In addition, guests were introduced to and served with four varieties of “Arishtas”, the traditional ayurvedic elixirs. The Embassy had also organized a live demonstration of the preparation of Sri Lankan culinary while highlighting the health benefits of spices, coconut kernel-based products, and other local ingredients. Attendees showed great enthusiasm in savoring Ayurvedic beverages and Sri Lankan food and were keen to discover the nutritional richness and restorative properties of Sri Lankan cuisine. The evening also featured a raffle draw, awarding Philippe Colin from American Express Global Business Travel a voucher for a 7-night stay at Siddhalepa Ayurveda Wellness Resorts & Spas in Sri Lanka, including a choice of Ayurvedic treatments. The event concluded with a traditional authentic and health-focused Sri Lankan dinner. Guests enjoyed Siddhalepa herbal teas and received gift packs containing promotional material on Sri Lanka’s tourism offerings.